Tuesday, July 18, 2017

It's All About Perspectives

If you are reading this, then there is a very high probability that you have seen the FB post and curiosity got the better of you. So, the logical extension is that I don't have to unnecessarily explain the context again. Right? WRONG. All in capital letters. By the way, it's already in caps. PJJJJJJJJJ...!!

So, why is it wrong? Well. There are those who might land on to my blog page by accident and not by design or by quirks of fate or through SERPs. 

Doesn't your pristine thinking tell you that those gentle souls also have the right to know what-the-heck is happening when they are reading the content for the first time? 

For the benefit of such web-surfers, let me recap the entire scenario again like how they do it in serials by having a voice over which says "Previously on"... 

Sometime back, maybe weeks!, Rahul Gandhi had said "Modi Ji is a weak PM".

With due respects RaGa sir, Modi Ji had just been given an one-of-a kind welcome that's primarily extended and exclusively reserved for eminent personalities as The Pope and The President of USA - Donald Trump.

Hence, to call him a weak PM is tantamount to saying that Dhoni does not know how to successfully lead a team...:( :(

The attack could have been directed at Modi Ji in a much more subtle and sophisticated way as:

"What good is/are the big, bold and good measures as Demonetization or GST by the all-powerful Modi Ji when petty and trivial cow vigilantes couldn't have been stopped by him?

This shatter-proof emotionally-laden and logically driven question has the following benefits:

(Be it the FB visitors or any other visitor - You are all on equal footing now!)

1) From People's POV:

God is someone who solves the problems - small or big or easy or difficult. By addressing and equating Modi Ji as all-powerful, he has been apotheosized to a divine level or that's how people will perceive Modi Ji since "all-powerful" in common parlance is generally used and referred for God. 

So, how does this benefit the Congress? 

Simple. By saying "all powerful" for Modi Ji, "petty, trivial" for cow vigilantes later and "big,bold and good" for GST or DeMon earlier, people's innate and inherent thinking ability automatically correlates to the fact that Modi Ji can solve only complex and intricate issues as Demonetization or GST but not the day-to-day problems that harms them in one way or the other. Thus, as time progresses when the everyday concerns aren't met, people will start seeing Modi Ji as a mere mortal who is incapable and incompetent to stop all the small yet important things that plagues their normal lives. 

I am not making this up. That's how human brains work. At least, for ordinary and common people like us. We love to attach and associate meaning to anything and everything within our eye-sight and develop heuristics to retrieve them instantaneously and at will. As a result, when problems keep compounding at an alarming rate, the divine status of Modi Ji tumbles down into a mighty deep ravine! 

2)  From BJP's POV:

Once when such a question is posed, the BJP army will try to defend it with all their might either by saying that Congress doesn't respect Modi Ji or RaGa don't care about the people or skirt to a new issue altogether by introducing a red herring in their response.

Whatever they say, they have over-looked one significant and essential fact - The question had already acknowledged the contributions of Modi Ji to our country by saying "Big, Bold and good measures as DeMon or GST".

Likewise, the moment the word "all powerful" is used, it intrinsically suggests that Congress respects the potency and stature of Modi Ji. 

Similarly, by saying that cow vigilantes aren't stopped, it overtly indicates that Congress cares for the everyday issues of the people whereas Modi Ji doesn't. 

And if the BJP spokesperson tries to evade or divert the question, RaGa can very well say that BJP lacks the courage to directly answer a simple question. 

3) From Congress's POV:

Such a question will boost the image of RaGa and the Congress as being the champions of the poor and the average man as they have been heavily affected by the cow vigilantes. 

Second, by addressing "big, bold and good measures as DeMon or GST", they are acknowledging and appreciating the work done by the BJP. 

People will start seeing RaGa in a new light as a responsible opposition leader who is magnanimous and gracious enough to give due credit when required instead of being party poopers whose sole intention is only to gain power. 

I am not sure about other countries but our country tremendously loves the concept of self-sacrifice and renunciation. So, when RaGa timely commends BJP's work, people's respect for him goes one notch above.

By incessantly harping on the question like a non-stoppable and garrulous sales man, RaGa can authoritatively drill in and ensure that it is only Congress and he who actually cares to heal the daily thorny difficulties faced by the normal people unlike Modi Ji who is like Einstein or Newton to address only complicates issues.

Also, this question shouldn't be asked by RaGa just as an one-time exercise but should be repeatedly and continuously done on a regular basis as a concerted marketing campaign whenever a new problem crops up by retaining and modifying the question according to the situation. What I mean is that..Supposing there is a steep hike in vegetable prices, it has to be rephrased as:

"What good is/are the big, bold and good measures as Demonetization or GST by the all-powerful Modi Ji when Onion prices are making the people cry" ?

You get the drift, right?

Now, some people will say that I am a pro-Congress and Anti-BJP.  

Nope.

If I were in the BJP when RaGa makes such a dramatic and iron-clad emotional-logical statement is that I would forcibly push out on an all-out strike at the Congress by making ads-like movies to be aired during the intervals of cinema theatres which exactly tells the people how the Congress are acting and behaving erratically now and before using pin-pointed screenplays which doesn't explicitly say that the ads are about RaGa or Congress. 

Let the people who watches the ads infer that it is concerning the Congress party. It will have greater impact than the ads revealing that it is regarding them. And what better way to quickly reach a larger audience other than theatres! especially when the ads are shown during specific A-1 star movies as the Khans or Kumars or Rajinikanths or Kamal Hassans. 

Marketing is pure fun. When you well-understand your intended target audience and purposefully tune-in your message accordingly.  

PS:

Now, some might think now that I am a logical bastard who scores on both sides of the field.

First up, Thanks for the compliment of "Logical bastard".....eeeeeeeeeeee..... :) :)

Second. I am not scoring goals for both the sides. 

I don't have any affiliation whatsoever with neither the BJP nor the Congress. 

I have nothing to gain or lose from them whereas BJP or Congress have everything to gain and lose IF they follow what I have said as above with their own sets of modifications. 

Au Contraire, I am being perfectly impartial and fair to both the sides by giving them different and newer dimensions to explore avenues for gaining the Iron Throne.

Yeah. I am a Game of Thrones fan...:) 

Hope you have watched S7 E1 and deeply enjoyed as I particularly during the feisty Lyanna Mormont's fantastic kick-in-the-guts reply or Arya's smile when she poisons the Freys or the goosebumps 'Shall we begin'? single dialogue.




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